Is it getting cheaper? Starbucks averages 57 yuan per mooncake: still hard to sell

Starbucks mooncakes are hard to sell

After Starbucks coffee swept the world, its moon cake gift box has also attracted much attention in recent years. However, the recent sale of Starbucks moon cakes has encountered netizens complaining, causing concerns about its sales difficulties.

The price trend is obvious

In the past three years, the price of Starbucks mooncake gift boxes has shown a downward trend. The most expensive gift box has been reduced by 140 yuan in three years, the medium-priced gift box has been reduced by 120 yuan, and the cheapest gift box has been reduced by 50 yuan. ()

Social platforms complain constantly

On a social platform, there are 1.30 million + notes on the topic of "Starbucks moon cakes can't be sold". () Many netizens complain that the gift box KPI is high and the moon cakes are difficult to sell, and Starbucks employees have no choice but to "roll low price" promotion.

Users question taste

In addition to the high price, netizens also expressed dissatisfaction with the taste of Starbucks mooncakes. Some netizens posted photos of mooncakes, calling them "expensive and unpalatable". ()

The hard sell dilemma has a long history

The difficulty of selling Starbucks mooncakes is not a new problem. In July last year, Starbucks was exposed to let employees buy mooncakes to make up for their performance. On the first day of listing, each store was forced to sell more than 25 boxes. If they didn't sell, they asked employees to spend money to "brush the order" to make up for it. () Although the official denied the "swiping" behavior, it has become a fact that Starbucks mooncakes are difficult to sell.